PLANS AND PRICING
Essentials
Annual accounts, tax, gst, plus all your other compliance needs.
Track Your Business
For the business owner that wants a closer relationship with their financial adviser.
Growth & Strategy
For the business owner that wants to set up a strong management and planning function.
129 Kolmar Road,
Manukau, Auckland
P: 279 3787
F: 279 3789
info@quinnbiz.co.nz
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You Need Successful Customers
The biggest single risk for small businesses is cashflow. Conversely customers who pay their bills are the most important ingredient for business success. Cashflow and customer development are therefore vital aspects of risk management in your small business.
Many concerns about cash management can be significantly reduced if the business has a strong customer development policy. If the business focuses on developing customers, in most cases, the business will enhance its cashflow prospects.
- Does your business have a customer retention system for new and current clients?
- Do you communicate pro-actively with new clients? You need to advise them of your terms of trade (especially if they are a credit customer).
- Do you obtain up-to-date details of all clients? This ensures that they're on your mailing database for promotional brochures, and so on.
- Is your business creating a feeling of trust with the customer? It is a good idea to obtain testimonials, preferably on video, from happy customers and utilise these videos on your website.
- Do you conduct customer surveys to discover customers’ likes and dislikes regarding your business? This might mean you need to fine-tune your business operation.
The best new customers are the ones that pay on time. To avoid taking on risky customers do your homework, perform a standard credit check, ask for trade and bank references or even request a Directors' guarantee (if the customer is a company).
Consumers are looking to deal with businesses they can trust.
Staff should be encouraged to show passion and enthusiasm when dealing with customers, highlighting your business' unique selling proposition. You can encourage loyalty from customers by focusing on providing them with superior service, and by offering specials to regular customers.
A good customer attraction and retention system should make significant contributions to the small business' cashflow.
If you would like us to review your customer attraction and retention system, please contact us.
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